Why I Launched Scheduled

There are 3 factors that pushed me to launch this Notion scheduling extension: obscurity, simplicity, and inspiration.

The origin story

I'm a passionate maker who has been coding for over 10 years. After working at companies like OCTO Technology (as a software engineer) and Qonto (as a growth engineer), I learned how to make things better and execute fast. I then launched a company with ex-colleagues that joined Y Combinator, raised money, and hired a few people.

But running and growing a startup at that level was not for me, so I decided to leave the company and Paris after 12 years to return to my family in La Reunion (Reunion Island).

The pain point

For the first month, I wrote content on Notion for better organization and used Buffer to schedule it on social platforms like LinkedIn. After 1 month, the pain point became clear: having to copy-paste work daily from Notion to Buffer.

The idea seemed obvious — if you could schedule and publish content from Notion to LinkedIn directly, you would never need to use a social media scheduling tool like Buffer anymore.

The pivot from Split to Scheduled

Scheduled was not originally called Scheduled. It was initially called "Split," a SaaS designed to help content creators write, split their content for multiple social platforms, and schedule them. However, this was a bad idea because everyone compared Split to Buffer or Hootsuite — I was reinventing the wheel.

The pivot to focus specifically on the Notion integration solved the core pain point.

The build timeline

• About one month building the product
• Another month beta-testing with 50 people
• Another month launching the SaaS company as a solopreneur

Now I work full-time from Reunion Island to give content creators the perfect Notion integration to schedule their LinkedIn posts from Notion.